Facebook insights tool for beginners

[Facebook insights tool for beginners – Digital Marketing – Part 8]

There is a Facebook page for almost anything – personal blogs to large conglomerates. With over a billion users, Facebook has established itself as an inescapable medium of communication.

With its complex and retentive communication design, Facebook insights are crucial in tracking your milestones and gives a vivid picture of your growth on the platform.

In this post, I will address the three key Facebook insights to keep an eye on when you are just starting up or have followers in the 3-digit count.

Let’s dive in.

Facebook analytics overview for reach and engagement

When nothing makes sense, this will. This is where all the major metrics that matter are shown as an overview.

Facebook’s default timeframe for this is a week. So once in the overview section of Facebook insights, you can see in terms of the overall ways your page has grown.

If you post daily, it may get tedious over time to see what type of your posts perform better, but do that anyway as shown above.

For a quick check on how on Facebook analytics, this does fine.

Insights per post for zero efforts reach

Unless your name ends with “Zuckerberg” or your Facebook page name is “Netflix”, chances are you still need to do a lot of sharing to reach people.

Each time you post something on Facebook, two things will happen:

First, people see your content organically without you sharing it from your own page
Secondly, you share your page’s post in with your friend-list, groups and other for people to see your content

The first exercise gives you an idea about your actual reach and this is not going to match the number of post likes.

With the second exercise, you can experiment and keep an eye on how much of an audience can you organically reach.

The above image is a screenshot of insights from my page – I Will Die An Artist.

There are two kinds of reach numbers – one in two digits, other in three or four digits.

The posts with two-digit reach are the ones that I deliberately didn’t share, not even in my friend list. It gave me an idea of how many people I can reach with posting alone and how much engagement do I receive.

The other posts which were shared with my friend list and in groups not more than five. With good content, basic sharing can increase organic reach multifold.

People demographic and location-based engagement

Another very important data point of Facebook analytics is demographic data. It gives you an insight into people who follow your post which splits into gender, age-group, and location.

This becomes handy when you are promoting your post as Facebook’s post boosting will ask you for these data.

Sharing a sample from my page.

That wraps up basic Facebook analytics for organic posts. The overview section does show metrics for boosted posts, but the homework for page promotion mostly comes from trying to get reach more organically.

Good luck!