[Facebook advertising – a quick guide for beginners – Digital Marketing – Part 12] In much earlier posts to this digital marketing series I demonstrated how you can grow your Facebook page organically and keep an eye on the insights dashboard to know if your efforts are paying off. This…
Finding my sexuality at 31
My first encounter with the idea of sex wasn’t with the word itself or with any awkward question to a badly timed television ad, it was the with word – “heredity”. As a pre-teen, I asked my parents what it meant. Apart from the crude “parents to children” explanation,…
Bulbbul: Movie Review
I’ll be honest, when I watched the trailer of Bulbul, my initial thoughts were that we don’t need another “Dayan” (witch) movie in India. There’s enough of women turning into snakes or flies’ stories that do not provide any value. I was in for a surprise. The movie is a…
How to create a social media calendar
[How to create a social media calendar – Digital Marketing – Part 11] Whether you are an individual looking to grow your reach or your work demands you to create content, a social media calendar is a must. When I say content, it means any creative work in any format…
IG’s business & creator accounts guide – Part 2
[Instagram’s business & creator accounts – Part 2 – Digital Marketing – Part 10.2] In Part 1 of this topic we explored the features and expectations of switching Instagram personal account to business account or creator account. In this blog, I will lay out how to make…